Tangbl Works / Founder and Creative Catalyst
Global Creative Catalyst and Innovator with over 20 years of experience leading and collaborating with some of the world’s most creative designers, artists, athletes and innovators within the biggest brands in the industry – Nike, Puma, and Decathlon.
Throughout my career, I have always strived to push the boundaries of style and performance innovation to create purpose-driven products, narratives, and experiences born from consumer insights. With a proven track record of over 80 filed international Patents, covering product design, sustainability, and manufacture which have helped ignite some of the best-selling and most loved performance and lifestyle products in the market.
I have held a number of roles within Nike all focussed on both Performance and style innovation, leading teams within – Nike Global Football Innovation, Nike Tennis and Golf, Nike Explore team under Tinker Hatfield and Eric Avar, and more recently heading up the Men’s Lifestyle Footwear design team celebrating, defining and crafting the past, present, and future of some of the most significant, loved and game-changing Nike Icons.
I have now set up my own studio in Sweden – Tangbl Works, where I want to share my experiences and impart knowledge to help build brands and be a catalyst for creativity within the community through Tangible experiences, dialogue, design, strategy, and innovation.