Our judges have an obsession with comfort, novelty, and enhanced performance design. Winning the FIT Design Awards will set you apart from the competition, bring media attention, new collaboration opportunities, and help guide customers to purchase your products — a FIT win is a true badge of quality. Whether for your design credentials or a new sustainable concept, this program is an independent endorsement and an outstanding indicator of success!

The FIT Design Awards is looking for ground-breaking sports innovations, sustainable products, performance-enhancing solutions that provide comfort for athletes or everyday players, and practices that have a positive environmental impact. The program is open to companies/brands, independent designers, and also to emerging talents.

Selected by the FIT Awards Jury, four winning titles are awarded each year to professionals and students:

Sportswear Design of the Year – Professional
Sports Equipment Design of the Year – Professional
Emerging Sportswear Designer of the Year – Student
Emerging Sports Equipment Designer of the Year – Student

The FIT Sport Design Awards accept applications for gear and apparel designed in the last five years, either as a concept, prototype, or a product already in-store.

Selected by our esteemed jury of sport gear designers, textile and clothing experts, consultants, and industry leaders, the annual winners will receive the coveted FIT Awards trophy, extensive publicity showcasing their designs to an international audience, a badge of achievement, and more…



The evaluation process for entries to the FIT Sport Design Awards is based on various judging criteria. These are constantly adapted and updated, in response to new technical, social, economic, and ecological requirements. These criteria are not comprehensive and not all criteria are applied to each project, they simply provide an orientation framework and basis for judging — which is complemented by each individual juror’s expertise and socio-cultural background.

Each member of the Jury is passionately committed to providing a fair evaluation. Jury members are assigned categories based on their specific background and expertise. Our jury members cast their votes individually and anonymously — as opposed to in a group forum — to ensure unbiased and impartial judging. Jury votes are tallied and the highest overall scoring entries are selected as winners.

The judging criteria include the following:

  • Aesthetics — form, shape, color, texture, finishing, the material used, etc.
  • Innovation — does the apparel/gear provide something new to the market or supplement/improve an existing product?
  • Practicality/Functionality — ease of cleaning, safety, repairs, maintenance etc.
  • Durability — the quality and longevity of the product, is it adaptable to extreme conditions?
  • Impact — the benefit delivered to the athlete, does it increase performance, or increase comfort, etc?
  • Ecological compatibility — potential environmental and/or ecological impact, local produce, repair circle, materials used.
  • Emotional quotient — in addition to fulfilling its practical purpose, does the apparel/gear create a sense of enjoyment and satisfaction?



The FIT Sport Design Awards use a scoring system between 10-100 points. All submissions are viewed and voted on anonymously to ensure unbiased and fair judging. Based on the above criteria, the jurors will award points for the individual aspects of each entry.



  • Company/Brand: CHF 250 incl. VAT ( approx: US$270)
  • Same entry in additional categories at a 50% discount
  • Independent Designer: CHF 100 incl. VAT ( approx: US$107)
  • Same entry in additional categories at a 50% discount
  • Student: CHF 50 incl. VAT ( approx: US$54)
  • Same entry in additional categories at a 50% discount

No Further Fees: Unlike some other design awards and competitions, there are no further fees for winning the award and everything listed in the winner’s benefits will be provided free of charge.


  • 15% Early Bird discount until 31st of July 2022
  • 10% Extended Early Bird discount until 11th of September 2022
  • Regular Deadline: October 31st, 2022
  • Final Deadline: November 30th, 2022 then a 10% late fee will apply till the 18th of December 2022.
  • The Program will close on December 18th, 2022.