NEWS & DESIGN JOURNEYS

Join the FIT Sport Design Awards 2024: Celebrating Innovation in Sports Equipment and Apparel

The FIT Sport Design Awards is an esteemed event that showcases and honors the most groundbreaking and forward-thinking sports equipment and apparel from all corners of the globe. This prestigious ceremony recognizes the exceptional creativity and innovation demonstrated by designers, manufacturers, and brands in the field of sports. As a passionate advocate of sports and […]

Insights from the FIT Jury member, Mathieu Boimare on Sports Apparel and Gear Design.

We are delighted to welcome Mathieu Boimare, an independent consultant and former Salomon Global Product Creation Director for apparel and gear, as a new juror for the FIT Sport Design Awards. With a background in design and specialization in sports apparel and gear, Mathieu brings extensive expertise and insights to the table. In this interview, […]

CAKE launches the Bukk platform in full production

CAKE, the Swedish maker of premium lightweight electric motorcycles that recently won the FIT Sport Design Award in Sport Equipment Design, unveils the Bukk platform, a highly customizable version of the Limited Edition Bukk electric off-road performance motorcycle that was launched in November of 2022.  CAKE continues to deliver a category-leading power-to-weight ratio with its […]

CAKE’s Kalk AP: The Award-Winning Electric Motorcycle Revolutionizing Sustainable Sport Equipment Design

In a world where environmental concerns are becoming increasingly important, the sport equipment industry is no exception. One company leading the charge in sustainable design is CAKE, a Swedish electric motorcycle manufacturer. Their latest creation, the Kalk AP, is a special edition bike developed specifically for anti-poaching purposes, using renewable solar power and natural fiber-reinforced […]

FIT Sport Design Awards Winners Shaping the Future of Inclusive Parasports

April is Limb Loss Awareness Month, a time to raise awareness of the challenges faced by individuals with limb loss and to celebrate the breakthroughs that help them live their lives to the fullest. This year’s Limb Loss Awareness Month is especially relevant as it comes at a time when the importance of inclusive design […]

Exploring the Creative Process of URWAHN Bikes and Their Award-Winning E-Gravel Bike

We are thrilled to bring you an interview with URWAHN Bikes, the proud recipient of the FIT Sport Design Award for their Waldwiesel E-Gravel Bike. URWAHN is a company that is committed to sustainability, fairness, and functionality when it comes to premium mobility, with a strong emphasis on the environment and people. With their efficient […]

The Creative Process of Rik Olthuis: A Conversation on the 2023 Emerging Sport Apparel Designer of the Year

Rik Olthuis is the mind behind the emerging sport apparel design of the year, the Voronoi Runners. His innovative design combines sustainable materials and technological advancements to create biodegradable sneakers, free of adhesives and harmful chemicals. Inspired by the Voronoi structure, a natural cell-building pattern that provides strength and flexibility, Rik used 3D printing and […]

Pushing the Limits of Inclusive Design: A Conversation with Abolfazl Ghaderi, FIT Sport Design Award Winner

Meet Abolfazl Ghaderi, the FIT Sport Design Awards 2023 Emerging Sport Gear Designer of the Year. His invention, the Bichack, is a powered wheelchair that allows users to exercise different muscle groups while propelling the chair. With built-in magnetic resistance flywheels and adjustable levers, users can switch between fully powered assisted mode, manual mode, and […]

From Idea to Award-Winning Design: Jacob Bolton on the Levitate Sports Blade Kit

Levitate, the Copenhagen-based sports equipment company that is changing the game for amputees, has won the FIT Sport Design Award for 2023 as the Sport Gear Design of the Year. Jacob Bolton, the lead designer of Levitate’s revolutionary sports blade kit, has made running blades more attainable and accessible to everyone. In this interview, we […]
KICKR ROLLR by Creature Product Development

FIT Sport Design Awards Unveils Top Innovations in Sports Gear and Apparel for 2023

Celebrating the pinnacle of sports design, the FIT Sport Design Awards honor exceptional achievements in technology, eco-friendly products, and gear that enhances performance. From racing shoes for marathons to customizable climbing holds, the winners of the inaugural edition showcase the best in sportswear and equipment design. Zurich, Switzerland – The FIT Sport Design Awards, a […]

Meeting the Director of Design Education and Growth at S.E.E.D. at adidas, Cheresse Thornhill-Goldson

We spoke with FIT jury panel member, Cheresse Thornhill-Goldson, a leading designer who has worked in the footwear industry for 15 years. Read on to learn more about her plans for the future, a groundbreaking paid 2-year university alternative for footwear design, and the biggest challenges in the footwear industry. Could you tell us a little about your professional journey? Where are you from? […]

FIT Sport Design Awards collaborates with international universities to support emerging talents

The FIT Sport Design Awards have announced their partnership with some of the best and most respected universities from around the globe, including Pensole Lewis College of Business & Design (USA), Parsons School of Design – The New School (USA), L’École de design Nantes Atlantique (France), Universidad Anáhuac (Mexico), MIT Institute of Design (India), ESNE – University School […]

FIT Sport Design Awards partner with Parsons School of Design

The FIT Sport Design Awards have announced their partnership with Parsons School of Design | The New School. For more than a century, Parsons School of Design’s groundbreaking approach to design education has transformed creativity, culture and commerce. Today, that energy infuses real-world learning in all disciplines, and has propelled Parsons School of Design to […]

Jury announced for 2023 FIT Sport Design Awards

The FIT Sport Design Awards are pleased to present the professionals from around the world who will select and award the ground-breaking sports innovations, sustainable products and performance-enhancing solutions. Zurich, Switzerland – The FIT Sport Design Awards have announced the industry leaders who will sit on the judging panel for 2022. Highly respected throughout the […]

Graffiti artist in love with sneakers, Sean Williams is today the “Engagement Manager” of Pensole Lewis College of Business & Design.

Involved in many social activities and mentorship programs, Sean Williams co-founded SOLEcial and produce “Kicks, Kids, and Cops” a yearly exhibition and discussion panel to bring kids and police officers into the same room to share their passion for Sneakers. Engagement Manager at Pensole Lewis College of Business & Design, we sit with Sean to […]

FIT Sport Design Awards 2023 recognize the industry’s most innovative sports equipment and apparel from around the world

Zurich, Switzerland – The renowned 3C Awards Group is pleased to announce the official launch of its new and highly anticipated initiative, the FIT Sport Design Awards. The FIT Awards is the most comprehensive design competition dedicated to sports goods and apparel, integrating creativity, innovation, and performance. Accepting entries until December 18, 2022, sportswear and […]

3C Awards is joining The World Design Organization (WDO), a worldwide network of over 185 member organizations promoting industrial design.

Zurich, Switzerland – The Three C Group (3C Group) has recently joined the World Design Organization (WDO)®, becoming a member of the globally recognized non-governmental organization that aims to promote and advance the discipline of industrial design and its power to enhance economic, social, cultural and environmental quality of life. Founded in 1957, WDO services over 185 […]

FIT Sport Design Awards is part of 3C Group, a swiss-based organization curating, recognizing and supporting talented designers.

3c Awards will be a leading organization curating, recognizing, and supporting talented designers through awards, press, media exposure, events, and exhibitions organization. The company’s key mission is to promote design through awarding great designs, exhibiting, developing designers and artist communities, providing networking opportunities, and advancing the appreciation of excellence in design through education, outreach, and […]