Reebok Strata

  • Prize
    Honorable Mention in Sportswear Design Of The Year
  • University
    Savannah College of Art and Design
  • Lead Designer
    David Fuller
  • Professor Credit
    Michael Mack
  • Design Status
    Prototype
  • Web URL

Description
The Reebok Strata taps into the Gorp Core movement and the growing influence of climbing culture in fashion, blending technical performance with street-ready aesthetics. Inspired by the sport’s rise from niche pursuit to Olympic spotlight, it incorporates climbing-specific details—like a 3D-printed sandstone-textured heel, recycled rope overlays, and a functional carabiner—into a sleek, urban silhouette. The design speaks to consumers who value authenticity, sustainability, and statement-making gear that works as well on city streets as it does in the mountains. By merging performance materials, upcycled elements, and a bold outdoor aesthetic, the Strata positions itself at the intersection of adventure utility and modern style, aligning with the current demand for products that are both function-driven and culturally relevant.

Innovation
The Reebok Strata redefines performance footwear through a climbing-inspired design that merges technical innovation with authentic storytelling. Its standout feature is a 3D-printed sandstone-textured heel wedge, providing lightweight structure and visual depth while nodding to natural rock formations. A climbing-grade aluminum carabiner is built directly into the heel counter—both a functional reinforcement and a cultural signature of the climbing community. The upper incorporates a custom machine-knit elastic textile for adaptive fit and effortless entry, balancing comfort with support in high-movement scenarios. Recycled climbing rope overlays, sourced from the Portland Rock Gym, give each pair a unique, history-rich identity while reinforcing durability. This seamless integration of advanced manufacturing, upcycled performance materials, and symbolic design elements creates a shoe that is both technically progressive and deeply rooted in the sport’s culture, bridging the gap between outdoor functionality and urban style.

Product Detail
The Reebok Strata heel is a fusion of climbing heritage, sustainable sourcing, and precision manufacturing. The heel wedge is 3D-printed with a sandstone-inspired texture, delivering both visual depth and lightweight stability. A climbing-grade aluminum carabiner is integrated into the heel counter, serving as both a functional reinforcement and a bold nod to outdoor culture. The upper is built from a custom machine-knit elastic textile, developed in collaboration with a fibers specialist, offering adaptive fit and easy entry without compromising support. Panels of recycled climbing rope from the Portland Rock Gym are woven into the design, each piece carrying the history of real climbs. Seamless construction minimizes pressure points, while denser heel zones enhance lock-in stability. The result is a heel unit that’s as performance-ready as it is culturally expressive—merging technical precision with authentic climbing storytelling.

Specification
Available in women’s US sizes 5–12, with half sizes for a precise fit. Hypothetical launch colorways include Sandstone/Purple and Red. Target weight is approximately 9.2 oz (women’s size 9)



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