Jazzgol

  • Prize
    Honorable Mention in Sportswear Design Of The Year
  • University
    Universidad Iberoamericana Ciudad De México
  • Lead Designer
    Wendy Nayely Alvarez Gutierrez
  • Professor Credit
    Alejandra Fajardo. Regina Reyna.María Eugenia Romero
  • Photo Credit
    Wendy Nayely Alvarez Gutierrez - Model: Yenara Caicedo
  • Design Status
    Prototype
  • Project Link

Description
The design emerges from the fusion of Jazzamoart’s art, football, and jazzlanguages that share emotion and a deep collective connection. Inspired by the artwork “Noche estrellada del gol de Van Gogh”, part of Jazzamoart’s “GOLES DE PINTURA” collection, it conveys the intensity, the collective pulse, and the euphoria of a stadium in full celebration, while the integrated technology LED lights, a Bluetooth speaker, and a screen amplifies the garment’s sensory experience, transforming it into a poetic-technological object where art, fashion, and sport converge.
In this way, the concept expresses a love for art and a sensitivity to appreciating the beauty of life. Through shared emotion, people meet, vibrate together, and create a collective energy that transforms moments into something eternal, reminding us that life, when truly lived and deeply felt, is art. LIFE IS ART.

Innovation
The integrated technology within the look creates an immersive multisensory experience. On the back of the garment, the name “Jazzamoart” is illuminated using noodle lights. Below this element, a built-in screen displays a video featuring various iconic moments in the history of football.
Additionally, a speaker is incorporated into the right sleeve and plays a selection of Jazzamoart’s favorite music, including jazz compositions. This technological integration evokes a sense of passion by fusing the emotion of football with the energy of jazz and the expressive power of art.
The ensemble references how, despite each discipline having its own distinct language, they all share the same emotional intensity and passion. Through the harmonious interaction of these elements, the viewer sees the artist’s name, observes the evolution of football through visual clips, and experiences how jazz melodies unify the entire concept into a cohesive and powerful narrative.

Product Detail
The jacket is made from a fabric called Olimpias, composed of 100% polyester. The sleeves, collar, and waistband are crafted from Divina Sky denim, with a composition of 75% cotton, 23% polyester, and 2% elastane.
The denim pants are made from the same Divina Sky fabric. They feature splashes of acrylic paint in various colors and include a typographic print created using a black airbrush.

Specification
It is a women’s look in size S, consisting of a puffer bomber jacket in vibrant colors and blue denim pants. The total weight of the garments is 2.4 kg.



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