Orgullo Mexa

  • Prize
    Honorable Mention in Sportswear Design Of The Year
  • University
    Universidad Iberoamericana Ciudad De México
  • Lead Designer
    Manola De La Loza
  • Professor Credit
    Alejandra Fajardo, María Eugenia Romero, Regina Reyna
  • Photo Credit
    Photo: Manola De La Loza Model: Alejandra Nava
  • Design Status
    Prototype
  • Project Link

Description
The jacket connects Jazzamoart’s expressionist imagery with the intensity of football culture and urban life. Drawing from the raw energy of the artist’s mark-making - chaos, movement, and passion - the piece translates these visual gestures onto the body through color, volume, and 3D-printed elements.
The integration of LED lighting and a digital screen functions as a system of urban markers: pulses of light that recall night stadiums, electronic signage, and the constant rhythm of the city. Football emerges as a popular and collective language, embodying belonging, struggle, and catharsis within the urban environment.
The jacket becomes a contemporary skin, where art, sport, and the urban landscape converge, positioning the body as a site of expression, identity, and movement.

Innovation
This jacket proposes a vision of innovation rooted in the convergence of fashion, art, and technology. It integrates 3D printing not as ornament, but as a structural and expressive system that redefines volume beyond the traditional textile plane, expanding the garment’s three-dimensional and conceptual depth. LED lighting introduces a coded communicative language: the message “Orgullo Mexa” is transmitted in Morse code, linking cultural identity with technological and historical systems of communication. A digital display transforms the jacket’s surface into a dynamic medium capable of transmitting images and visual rhythms, operated through an Arduino-based platform seamlessly embedded within the garment. Conceived as a reversible piece, the jacket features detachable and interchangeable hoods that enable modular configurations responding to different narratives and contexts. Invisible zippers integrated into the sleeves reveal 3D-printed or printed details depending on the garment’s orientation, reinforcing ideas of duality and transformation. A removable, rechargeable battery powers the electronic systems, extending the garment’s functionality within an urban environment.

Product Detail
JACKET

Textile Composition:
Sublimated satin, 100% polyester
Black taffeta, 100% polyester
Black sports knit fabric (cardigan), polyester

Technological Components:
LED / NeoPixel lighting system
Arduino microcontroller with development board
Integrated LED display
Removable, rechargeable battery powering all electronic components

Hood Construction:
Shimmer tulle with 3D printing using PLA filament
Reversible Construction:
Alternative exterior composed of:
Sublimated satin, 100% polyester
Taffeta, 100% polyester
3D-printed elements using PLA filament

SKIRT
Textile Composition:
Black faux leather, 100% polyester
Black sports knit fabric (cardigan), polyester
Black taffeta, 100% polyester

Specification
Size: S / M
Intended wearer: Women
Finish: Sublimated print with predominant colors red, blue, yellow, and green; black reverse side
Approximate weight: 2 kg



  • FIT Seal

FIT Sport Design Awards 2027
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