Let's Get Phygital
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Prize
Winner in Sportswear Design / Outdoor Sports
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University
RMIT University School of Fashion and Textiles/School of Design
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Lead Designer
Rosanna Li
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Professor Credit
Supervising Mentors: Prof. Deb Polson, Prof. Alice Payne, Dr. Andrea Eckersley
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Photo Credit
by Rosanna Li generated in MidJourney AI
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Design Status
Concept
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Web URL
Description This sportswear vision is based on current fashion trend research for sportswear and addresses women's sports in particular.
The vision builds on current growing acceptance and celebration of women's achievement and participation in sports excellence worldwide amongst different body types and cultural backgrounds. It aims to life the design detail to couture like detail to enhance the pleasure of sports participation without compromising comfort and functionality.
In terms of specific sports, these too are under evolution and new sports have emerged and will continue to emerge on the global stage into the future, but the current designs can easily be situated within the fields of racquet sports such as tennis and potentially other ball sports.
Designs can be envisioned for a range of current and future such sports.
Innovation Designed for programmable knit technology that can customize fit and design to new levels, taking the sportswear experience to couture-like experience for professional and amateur athletes.
Mass customization as a technological dream is getting closer and sometimes the technology arrives first, sometimes the vision.
Fit and design are geared towards cultural and physical inclusivity.
The designs are phygital- they are conceived in the digital and can be made into physical forms or be developed further for the digital or mixed reality context (gaming/avatars/esports/VR experiences/ augmented reality filters) in the future.
Additionally designs can be developed to have a mix of physical and digital properties.
Product Detail A range of knit patterns that allow for variations of structure, compression and movement, chest support, breathability and decorative function, cultural and individual style preferences.
Materials/Textiles: Any suitable sportswear fabric with breathable and moisture wicking properties and stretch properties such as polyester/elastane.
Specification The design is meant to be altered for specific body measurements to reflect the growing range of body sizes and preordered before construction.
Bio PhD student in Digital Fashion currently looking at how AI and AR are enriching the creative process, fast tracking ideation in design, altering power relationships between fashion industry stakeholders and transforming fashion culture.
Special interests, digital prototyping, AR, VR, couture techniques, sustainability
MA Fashion Design RMIT 2020
BA Fashion Design RMIT 2017
Study exchanges: AMFI, Amsterdam