Description In the outdoor industry, a history of adapting garments designed for males into female apparel has created a marketplace that does not consider the unique complexities and nuances of the female form; from anatomical and biomechanical, to physiological.
For many women, the gut is acutely sensitive. The stomach changes up to three dress sizes in a matter of hours yet female legwear tightens and hangs at the natural waist; the point of most bloat. This also cuts off lymphatic drainage and fluid flow, increasing water retention, puffiness in lower limbs, and chafe. The gut-brain axis causes physical discomfort to manifest into a lack of confidence, reducing the cognitive benefits found from getting outdoors.
Zonal Adapt technology explores the role of legwear if it was redesigned to actively support and adapt to common bodily fluctuations experienced by females during long, endurance activities. It avoids placing pressure on the gut zone, by activating alternate ‘safe’ zones to grip to across the lower body.
