CROMA

  • Prize
    Winner in Sportswear Design / Urban Life
  • University
    Universidad Iberoamericana
  • Lead Designer
    Emily Giovanna Estrada Dominguez
  • Professor Credit
    Mtra. Alejandra Fajardo Villalobos; Mtra. Maria Eugenia Romero and Mtra. Esther Pineda
  • Design Status
    Concept
  • Project Link
  • Web URL

Description
This project developed a unique jacket, specially designed for people who use public transportation in Mexico City, a dynamic and multicultural metropolis. Inspired by a fusion of spatial aesthetics and Latin American cultural elements, this garment combines functionality and style to offer an experience adapted to the needs of the contemporary urban user.
The main priority of the design was to ensure usability and optimize the user experience, considering the challenges and demands of everyday mobility.

Inspired by the invention of colour television, a tribute to light waves and the unlimited potential of iridescence that enriches our vision and redefines what is possible.The desire to understand what surrounds us has been a constant driving force in our history. We understood then that reality is not limited to the simple alternation between light and shadow, but is full of nuances waiting to be discovered. This moment of clarity lit a spark in our perception, transforming space into a canvas full of unimaginable possibilities and spectra.

Innovation
The implementation of LED lights on the outer layer as part of the design, inside there will be a hidden battery. The materials and the implementation of a small bag will make the jacket transformable into a small pillow. The garment will have an exterior pocket designed especially for coins and cards, making it easier for the user to use when carrying it. In addition, it includes an adjustable pocket, ideally sized to hold or store a bottle or thermos, thus allowing the user to keep their hands free. Without leaving aside the avant-garde design inspired by the cosmos and Mexican culture.

The use of LEDs in the jacket provides a solution that is both practical and aesthetic. On the one hand, these LEDs provide greater safety for the user, making them visible in low-light conditions, such as at night or in urban traffic zones. The LEDs activated by the Arduino (wearable) allow public transport drivers to identify the user from a distance in order to stop and pick them up, and they also serve as a caution signal for other drivers when crossing the roads.

Product Detail
Fabric
Amberes Black Out in 100% polyester.
Royal in 100% polyester.
Tergal in 100% polyester.
Loneta Mar in 75% cotton and 25% polyester.

Materials
LEDs
Conductive thread
Lilypad
Metal snap buttons
Metal closure
Elastic spring

Specification
Unique Product
Size 6
Women
Weight 1kg aprox.

Bio
Creative fashion designer with experience in creating and presenting collections, passionate about styling, photography and creative conceptualization.



  • FIT Seal

FIT Sport Design Awards 2025
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