Description The Check Collection is a badminton Racquet & Shuttlecock set designed for first-timers and casual badminton athletes. The focus of this project was to innovate on a new collaboration opportunity for the traditional luxury lifestyle brand Burberry, to expand their user market and bring more brand name recognition to the fashion house.
Innovation Innovating in aesthetic, by tying a traditional luxury brand (Burberry) to a potential user market growth opportunity within competitive sport (Badminton). Frame shape is an exaggerated isometric shape to create an enlarged sweet spot and easier first-time player usage, as well as a more aerodynamic frame design for less air-resistance during swings. Shuttlecock feathers are dyed blue for easier first-time player identification and tracking during play.
Product Detail Check Racquet: Walnut Wood PLA (Gyroid infill), YONEX Racquet Wires, 100% injection-molded Nylon grommets, Acrylic paint (White, Black, Red, Gold), Metallic Spray Paint (Gold, Gloss), Closed-cell polyurethane foam, Full-grain leather, 3/8" Vinyl striping tape
Check Shuttlecock: TPU (Triangular infill), Pressed Cork, Wood Glue, Vinyl striping tape, 100% Polyester thread, Goose feathers, RIT royal blue fabric dye
Shuttlecock Keychain: Walnut Wood PLA (Triangular infill), 5mm diameter magnets, Metallic Spray paint (Gold), Gold-plated Iron chain & rings
Specification Unisex design, Universal sizing
Fast (Gold), Medium (Red), & Slow (Blue) designed shuttlecocks with Burberry Blue feathers
Walnut wood racquet design with black, gold, & white accents, and hand-painted Burberry check patterned racquet wires
Bio 2nd-year graduate student at the University of Oregon's Sports Product Design Master's program. Former biomechanist and rehabilitation engineer who has found passion in sports product design for adaptive athletes in parasport spaces.
