Jordan Peng is a Creative Director and Design Consultant with over a decade of experience in performance apparel and innovation design. During his ten-plus years at Puma, he played a key role in shaping collections across multiple sport categories, from performance and innovation projects to lifestyle crossovers. His work has often focused on redefining the boundaries of football performance apparel — exploring how advanced materials, functionality, and identity can coexist to elevate both athlete and product expression.
Driven by a deep understanding of technical design and brand narrative, Jordan’s approach blends creative direction with a systems-level perspective on how design influences performance, culture, and future trends. Through his consultancy, Unknown Spaces, he continues to collaborate with global brands and emerging labels to build progressive product stories that merge utility, style, and innovation.
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