Ida Urmas

Ethica / Circular Designer

Ida Urmas brings over a decade of experience in leading transformative design projects within the Circular Economy. Her expertise spans sustainable and circular product strategies, research, and education, with extensive experience in circular sportswear development.

Ida’s work bridges both the private and public sectors, where she develops innovative products, business strategies, and educational programmes rooted in circular design and Cradle to Cradle-inspired principles. She holds a Master’s degree in Circular Design & Materials for Fashion from ESMOD Berlin and a Bachelor’s degree in Fashion Design with a focus on sustainability.

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Ida Urmas Ethica Circular Designer Finland

Isa Svärd POC Global Art Director Sweden

Karl Askill Gymshark Print & Graphic Design Manager England

Florent Degourc Atelier Florent Degourc Design Manager - Designer Senior France

Pete Hill Pete Hill Ltd. Owner Canada

Noreen Naroo Pucci Merrell Chief Product Officer United States

Charles Johnson Driven By Charles / Principal Design Innovation Leader United States

Marcello Kuthan Scott Sports SA Industrial / Product Designer Switzerland

Tetiana Shevchuk Leotaire Olympic Games Designer & Creator and Founder United States

Jonny Davis Mountain Hardwear Senior Product Developer – Equipment United States

Tannese Williams Pantone Product Manager of Fashion, Home + interiors United States

Thiago Bazzi Arc'teryx Equipment Product Developer Canada

Mathieu Boimare Independent consultant Former Salomon Global Product Creation Director for apparel and gear France

TÔ Long-Nam Savannah College of Art and Design Chair for Fashion, Accessory, and Sneaker Design United States

Felipe Fiallo Felipe Fiallo S.R.L.S Founder & Creative Director Italy

Sean Williams OSD, SOLEcial Studies Co-Founder United States

Terez Havancsak Independent Outerwear & Apparel Senior Designer United States

Sam Parkinson North Athletic Studios Founder and Senior Sportswear Designer United Kingdom

Guillaume Salmon SOLEKO DESIGN Footwear Designer France

Pascal D’Amico Decathlon Creative Director France

David Filar Endstate Director of Product Creation & Design United States

Julian Loretz On-Running Performance Footwear Designer Switzerland

Cheresse Thornhill-Goldson adidas Director - Design Education & Growth, S.E.E.D - School for Experiential Education in Design United States

Quintin Williams Q4SPORTS Co-Founder & Chief Global Designer United States

Daniel Shirley On Footwear Designer Performance Tennis Germany

Cesar Idrobo YEEZY Head Pattern and Sample Maker United States

Past Jury